ABSOLUT George

On Monday, November 29th (2010), ABSOLUT Vodka held a private event for celebrity photographer George Pimentel titled ‘ABSOLUT George.’

The event, held at the CARLU, was a black-tie affair that showcased more than 300 of Canada’s biggest names in black & white. As many guests noted, the photo exhibit captured decades of Toronto’s most prominent social influencers.

Many of the faces in the photography were also in attendance, including: Suzanne & Edward Rogers, Stacey Kimel, Lynda Prince, Ainsley Kerr, Jeanne Beker and Shawn Hewson.

Other names of note in attendance: Michael Budman, Shinan Govani, Jie Matar, Belinda Stronach, David Dixon, Charles Khabouth, Robert Gage, Kirk Pickersgill & Stephen Wong, Lucian Matis, Kevin Brauch,  Sarah Taylor, Traci Melchor, Tanya Kim, Lisa Tant, Alison Eastwood, Jian Gomeshi, and Lyriq Bent.

The event, by LexPR, was to the celebrate the launch of ABSOLUT Glimmer, a new limited edition product.  In addition, Brandon R. Dwyer created a Glimmer-inspired dress made of thousands of Swarovski crystals. The dress, valued at more than $12,000, was worn during an opera performance by Heather Hudyma.

Photography by Ryan Emberley

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